Schwarzkopf
For Every You
what we did
As you're probably aware, one of the world’s most beloved hair care brands, Schwarzkopf, decided to launch a campaign to unify their sub-brand communication under one masterbrand. Enter: For Every You.
how we did it
Working with a stellar line-up of brand ambassadors including Diane Krüger, Ana Ivonovic and Mimi Anden, the campaign was designed as a springboard for these celebrities to express their own authentic hair stories in an empowering way. After successfully winning the pitch with a striking theme song, we then went on to rearrange it for each of the ambassadors or assets groups. Whether soulful for Collien, elegant for Swantje, rocky for Alli or bombastic for the brand film, we were able to give each of the films their own character and feel, based on the unique personalities of the featured ambassador/s.
Although based on the same composition, the unique arrangements were unified through an ascending melody, acting as a mnemonic device under the iconic Schwarzkopf silhouette.
Schwarzkopf - For Every You
Agency:
Heimat/TBWA
Production:
+EP Films
Client:
Schwarzkopf
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Schwarzkopf
For Every You
what we did
As you're probably aware, one of the world’s most beloved hair care brands, Schwarzkopf, decided to launch a campaign to unify their sub-brand communication under one masterbrand. Enter: For Every You.
how we did it
Working with a stellar line-up of brand ambassadors including Diane Krüger, Ana Ivonovic and Mimi Anden, the campaign was designed as a springboard for these celebrities to express their own authentic hair stories in an empowering way. After successfully winning the pitch with a striking theme song, we then went on to rearrange it for each of the ambassadors or assets groups. Whether soulful for Collien, elegant for Swantje, rocky for Alli or bombastic for the brand film, we were able to give each of the films their own character and feel, based on the unique personalities of the featured ambassador/s.
Although based on the same composition, the unique arrangements were unified through an ascending melody, acting as a mnemonic device under the iconic Schwarzkopf silhouette.
artist partnership
Schwarzkopf - For Every You
Agency:
Heimat/TBWA
Production:
+EP Films
Client:
Schwarzkopf
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